Advertising Made Easy
by: chet holmes
How You Can Make Advertising Pay Big Dividends (source: www.chetholmes.com)
McGraw Hill once commissioned an extensive study to determine what marketing weapons make a company famous in it’s market or community.
The study went on to show that advertising created more product, service, or brand awareness than all other marketing weapons combined.
The fact is, we know that Coke is “The Real Thing” because Coke advertises, not because it has good salespeople or does great direct mail.
Advertising stays in front of your prospects when you can’t be there. While a handful of salespeople can only be in front of perhaps a hundred or so prospects per month, advertising can reach thousands of potential buyers each and every month, week, or day.
Studies also show that advertising inspires confidence from your current clients. When current clients see your ad, it reinforces their belief in you.
It makes them feel like they made the right decision to be your client. But advertising can also waste money if you don’t use it properly.
To avoid wasting money, keep these three tips in mind. Don’t spend money on an advertising vehicle if the majority of its listeners/viewer/readers will never buy your type of product or services.
For example, let’s say that you own a commercial real estate company or a business bank. In both cases, you are only interested in business people.
Broad-reaching television or radio stations or general-interest daily newspapers base their rates on how many consumers they reach.
An examination of their audiences may easily show you that a high percentage of their listeners or readers are not business people, yet you will have to pay to reach all of them.
Conversely, there are more specialized advertising vehicles that target a far greater percentage of your potential buyers.
A business radio program or a business publication will offer you an audience comprised mostly of your potential buyers.
If you do advertise, do not expect that a single ad, or even a few ads, constitute effective advertising. Effective advertising needs to be consistent and steady.
However: If you don’t have the budget to take a full advertising schedule, I often recommend that my clients buy one, well placed ad in the ideal magazine and then use that piece for years sometimes with a banner that says: “As Seen In Industry Today.”
This ad then works very hard for you as a direct mail piece, promo piece, or even a hand out at a trade show.
Don’t spread your advertising too thin. Some years ago, a corporate training company launched its services by buying a few spots per week on seven different radio stations.
Since it was not on any one station long enough to give its message a chance to take root, the advertising was a total failure.
The company should have taken its entire budget and sunk it into one or (at the most) two primary vehicles. Each advertising vehicle has a loyal audience.
You are far better off having a heavy schedule in one vehicle, where you have a chance to break through the clutter and get noticed, than to take a few spots in a half-dozen vehicles in which you get lost in the commercial clutter.
Today, repetition and concentration are the keys to successful advertising.
Another important point along the lines of advertising smart is that cable TV today can virtually change your life in a week. I know a fellow who has an electronic repair business.
He would fix VCR’s, TV’s, Toasters, etc… and he also would come to your home to hook up your entire entertainment system if you needed him to do that. The name of the business was Mr. Tim’s Home Electronic Repair and Installation Service.
First, on my advice, he took an insert in the newspaper. (An “insert” is a flyer that is printed separately and “inserted” into the newspaper as a loose piece of paper).
This is generally a very good way to go with B2B in a trade journal or B2C in a newspaper.
These are good because they fall out of the magazine or newspaper onto your desk or kitchen table and they are less expensive to buy than printing your ad right in the vehicle of choice.
When I ran magazines and newspapers, we discouraged them because we NEEDED ads in the magazine/newspaper, but when we had a client we were going to lose over lack of response, we ALWAYS recommended the insert because they almost always worked.
So Mr. Tim’s Home Electronic Repair and Installation Service took the newspaper insert in the local newspaper and bought, specifically, the major neighborhoods where he felt they have more time than money.
That’s the other beauty of newspaper inserts is that you can generally buy a small piece of the circulation to test the idea or to concentrate geographically. This worked for months for Mr. Tim, as people kept the insert around until they needed him.
But one of the people that spotted that insert was the local cable salesperson who told him he could make him famous. Mr. Tim thought TV would be WAY too expensive, but, as it turns out, in some markets, you can buy just a neighborhood. You can buy by zip code.
So for $200 per week, Mr. Tim was on TV like 60 times per week, spread all over 50 different cable channels.
It was amazing. You’d be watching re-runs of Seinfeld and there would come this Mr. Tim’s Home Electronic Repair and Installation Service ad and his phone would ring. It worked great.
Then one day he walks into a bike shop and someone recognized him from his TV ad. He was becoming famous from this mere $200 per week.
Not for everyone, but if you sell B2C, look into local cable and concentrate with a lot of spots.
Every business action requires some kind of cost justification. Does the effort justify the cost? Company X advertised its professional educational materials.
When it seemed as though the advertising was not working, the company was going to cancel its ad campaign.
Then it discovered a startling correlation between its advertising and its direct-mail efforts: Its direct-mail response went up by 30% in the months it advertised to the same audience.
This is typical. The more penetration you can get to the same audience, the better the possibility that you will get noticed.
In the ’90s, getting noticed is everything. In today’s commercial clutter, you get noticed only by continually reaching the same potential customer with a consistent theme, message, look, and feel.
If you advertise in a print medium (magazine, newspaper, etc.), you will find that most publications will rent you their mailing lists.
This means you can direct mail to the same audience to which you are advertising! This is a very smart usage of marketing dollars.
Look at the lifetime value. If you have an inexpensive product, your advertising has to deliver a high number of leads, or every lead has to turn into a repeat customer.
For example, say your average customer spends $25 with you. If you are spending $1,000 per month on advertising, you will need to attract 40 new customers per month to break even on the ad, not counting any of your other costs, such as product costs and overhead.
If those customers are one-time buyers, then you have to find a way to make your advertising more effective or less expensive. If they become regular buyers, then you can accept lower response rates.
The key here is to look at the “lifetime value” of a customer. A customer who spends $25 a month and comes to your store only once is only worth $25 to you.
But if you can get that customer to be a repeat customer, then that customer is worth $300 a year, or $1,500 over five years!
Most business people do not understand the power of advertising; they do not realize that each new $25 customer is potentially a $1,500 customer!
Advertising brings in the customers, but it is your job to keep them buying from you.
Advertising promotes word-of-mouth
Often, a loyal customer will see your ad while with a friend or business associate. Your customer will show your ad to the friend and say, “Hey Joe, now this is a really great company/product/service.”
Joe will come into your business, and you will ask him how he heard of you. He will say that his friend referred him and never think to mention that it was your advertising that prompted the friend to open his mouth in the first place.
I headed up a Neilson study that tracked hundreds of ads and the response rate each ad generated. Each month, a computer printout listed the ads and how much response each had generated. The first printout came and it looked like this:
* X Company…………22 responses
* Y Company……...….20 responses
* Z Company………….23 responses
* K Company………..223 responses
* J Company……….….26 responses
In the midst of all the other ads generating responses in the low 20’s, one ad was generated more than 200 responses!
Turning to the ad, we expected to find some totally new or unique offer, product or service.
Instead, we found that the product advertised was nearly identical in price and features to four or five other products in the same publication.
Thus, it wasn’t the product that made the response jump so significantly, it was the ad! After a year of tracking the highest response generating ads, we learned that, for the most part, the ads that pulled the greatest response followed four primary rules:
Rule No 1: Is it distinctive? You must design advertising that is so distinctive looking (or sounding, if you’re on the radio) that it pops out of the clutter.
In print, the first goal of high-response-oriented advertising is that it be visually distinctive. On radio, the audio must be distinctive. Naturally, TV has both visual and audio possibilities.
I ran a TV spot advertising a free seminar I’m doing with Jay Abraham. Among other images we used in the spot, I put a shot of me throwing a double side kick (I have 23 years of karate training) to the head of a business owner (we’re both in suits).
What’s the point of that? One point. It makes you want to find out “what the heck is going on there?” Today, 70% of TV watchers are muting out the commercials.
But if you see something really intriguing, you will UN-mute just to see what the heck is happening there.
There’s a spot running right now where this kid sprays his mother with a squirt gun and she pulls the hose out of the sink and nails the kid with it.
I saw that spot several times and it finally got my goat. I wanted to see what they were advertising.
So make your ad distinctive. Something that makes it STAND OUT.
Rule No. 2: Tell me what you want to tell me. If you page through a magazine, you will quickly notice that you do not read the ads that make it difficult for you to figure out what they are selling.
“Clever” is only better if it is “super clever.” Clever headlines that do not tell you what they are trying to sell are simply not effective.
Most ads in most publications today don’t have headlines that tell you what they are trying to sell. In the information age, don’t hint around; say what you want to say, right in the headline.
A good headline follows these four criteria:
* It tells you what the product or service is.
* It starts with the word you or your (not always, but mostly).
* It contains a benefit to the reader. Most companies brag about themselves, rather than talk about the benefit to the reader (prospect).
High-response-oriented advertising focuses like a laser beam on the benefit to the customer.
* It makes the consumer want to read on.
The headline is the ad for the ad. If the headline isn’t good, no one will read the rest of the ad. Responses to ads have jumped ten fold by simply changing the headlines.
Rule No. 3: The body copy should…
Be curiosity driven, unfolding the story you want to tell.
By highly benefit oriented. So many ads talk about features, when it is benefits that motivate buying.
Give you a reason to take action now! Can you offer something for free that will help you engage the potential customer?
Rule No. 4: Ask for the order. Too many ads do not give explicit instructions as to what action you would like the customer to take: “Order today and save,” or “Call us today and receive this free….”. You must always ask for the order!
Summary
Advertising is a powerful tool for becoming a well-known player in any market.
Even if you take a small schedule and a small ad, by consistently letting it run in an appropriately targeted vehicle, over time that ad will have an impact. People will see your logo and it will register.
Advertising supports everything else you do in your business. But it is only part of a total package.
You must have other marketing, and you must make sure, ultimately, that you are treating the customer like gold. Happy customers will spread the word faster, and advertising will help facilitate that. Happy advertising!
Chet Holmes is President and CEO of Jordan Productions, an international training firm that helps companies accelerate growth using Chet’s proprietary techniques. See www.chetholmes.com to attend a webinar about Chet’s concepts.
About The Author
Chet Holmes is author and creator of the popular business series Guerrilla Marketing Meets Karate Master with Jay Conrad Levinson, Business Growth Masters, and Zero to $100 Million.
Chet charges $5,000 an hour and has been paid fees up to $1 million dollars from a single client. He's personally had 50 Fortune 500 clients and has 60 products selling in 19 countries.
Jumat, 12 Juni 2009
Advertising Ideas for office cleaning business
Advertising Ideas for office cleaning business |
by: Khali S. |
| Advertising Ideas for office cleaning business Even if you have built an ultra efficient state-of-the-art home office, polished your image with the finest of Armani suits, equipped yourself with the newest cell phone, PDA and laptop, and drafted the most exemplary of business plans, you are not going to go anywhere in the business world without some entities to do business with. "how to secure cleaning contracts" Establishing your clientele can be the most time consuming and intellectually challenging part of the office cleaning business or any other business. There are many issues and approaches to consider, and like many other challenges in life, there is no one single way to go about it. Everyone will have their own methods for acquiring business that will work well for them, but most businesspeople will agree that taking a multi-tiered or multi-pronged approach is the best way to go about it. That is, don’t “put all your eggs in one basket”, so to speak, when approaching the cleaning business advertising issue. To be successful, you will need to do “a little bit of this” and a “little bit of that” as they say. Here are a few ideas to get you started: Although it can be costly in some forms, advertising is perhaps the most common form of marketing and self-promotion. Television ads and full-page spreads in mainstream publications will most likely be out of your reach (unless Donald Trump is funding your consultancy), but there are plenty of other more affordable options out there. Like we have mentioned before, it is all about getting more “bang for your buck”, so it will be in your best interest to maximize on your advertising dollar. Advertising in local magazines or the local newspaper can be cost effective when addressing certain demographics. Purchasing a short prime time spot on the radio is another method, but costs several orders of magnitude more than print to get across its message. When done properly, radio can be an awesome advertising vehicle, I also call this "The next step in advertising". Perhaps the most significant “bang for your buck” outlet for your advertising dollar is the web. Web sites are very affordable (even free if you know what you are doing). A web site is an excellent method of advertising because you can attract many entities on a global scale (a little search engine optimization can garner 1000s of page views a day) and you can reach the widest audience possible (potentially, anyone with an internet connection). Be sure to print up a healthy portion of business card and in addition to land-line telephone, mobile phone and fax numbers make sure the URL (uniform resource locator) for your web site is displayed prominently on the front of the card. About the Author khali S. - http://www.office-cleaning-business.com |
Advertising effectively on the net is FREE
Advertising effectively on the net is FREE
by: Christopher Kyalo
That's right. The most effective way of advertising your business on the net is FREE and mostly ignored. And yet it's so easy to see why it is so effective. We just need to ask ourselves two simple questions.
Question 1- What do most people use the internet for?
Answer - For email and to seek information to solve problems.
Question 2 - How do you get information from the net?
Answer - I go directly to certain web sites or I use a search engine like Yahoo or Google.
So shouldn't it be obvious that a free article on the net that mentions your business after providing valuable information free will be seen by hundreds of thousands of your eager prospects over time?
The biggest marketing mistake that many businesses have made and continue to make over the internet is treating this new medium as if it were just an extension or advancement of the last new medium to change the marketing world, namely Television. In Television, advertising is king. And therefore many assumed that the internet was the next big thing in conventional advertising with predictably disastrous results.
The internet is primarily an information medium. So is it any wonder that people get so upset when somebody tries to interrupt their search for information with an advertisement?
Being an information medium, it stands to reason that you will only attract attention by providing information - free, valuable information.
So the most effective way to advertise on the net is to give away free information of a very specific nature. The free information will of course have something to do with your product or service. But it should be written in such an interesting way and should focus on solving a problem or need of your potential clientele that it will be of great value without them having to purchase your product immediately.
For example, somebody selling anti-glare gadgets for computers or headache medication or whatever service or product that deals with the problem of headaches, can post the following useful free information;
1) An article about the different types of headaches caused by sitting in front of a computer the whole day.
2) He can post yet another article hinged on a case study of a headache that refused to go away despite medication etc.
3) How a deadly type of headache feels like e.g caused by a developing brain tumour etc.
In all the articles, no direct reference should be made to the product or service except in the resource box right at the end which should have your web-site, email and any other contact information.
An article on the web is a very powerful advertising tool that will do more for you than any conventional advertising or email list. Firstly you are guaranteed that many of your target market or people who may be interested in your product or service will read your article and the name of your business. Most so-called advertisements on the net, never get read at all, even by the people targeted - they get deleted long before.
Secondly, you create a very favorable image of a knowledgeable and competent person or business and you do this instantly. Offline this is rather difficult to do even over a longer period of time. In fact articles can't even be posted as easily as they can on the net. For example it will be virtually impossible for any newspaper or magazine with a decent readership to find the space for any of the suggested headache articles above.
There are various ways one can post articles on the net. You can do it on your web site or you can do it at a wide range of different sites. Actually the idea here is to get it posted in as many different places as you possibly can (remember it's an advertisment.)
The real power of the internet is in its' ability to reach a colossal number of people within a very short time, who are interested in the subject at hand.
Most of the people you reach may not be in the market for your offering right now, but they will have heard of you and will already have a very favourable image of you.
Some of the people who will benefit from your information will be in the market for your product and will request for more information, visit your web-site and so on - still they will not buy immediately. A fraction of these people may buy from you one day in the future. They may also like you enough to tell others about you.
The last group of people may end up being a very tiny decimal fraction of the total but these are the people who will become your customers shortly after benefiting from your FREE information. Still there will be a steady and constant flow of these wonderful people who put money in your bank account, as your articles get posted in newer web sites all the time.
Can you sincerely think of another marketing weapon on the web that even comes close to this one in terms of effectiveness?
----------------
If you found this article interesting, you can read another article by this author at the link below that will give you the only 2 things you need to acknowledge to gurantee success in any online marketing program.
Here's the link:-
http://www.goarticles.com/cgi-bin/showa.cgi?C=26206
About the Author
Christopher Kyalo has over 20 years experience in marketing and creative writing. Order his FREE report "How to use the most effective advertising weapon on the net, it's free" by sending a blank email to ckyalo at yahoo.com. Or download his favourite ebook. You can get it FREE at; http://aff-masters.sitesell.com/valueinfo.html
by: Christopher Kyalo
That's right. The most effective way of advertising your business on the net is FREE and mostly ignored. And yet it's so easy to see why it is so effective. We just need to ask ourselves two simple questions.
Question 1- What do most people use the internet for?
Answer - For email and to seek information to solve problems.
Question 2 - How do you get information from the net?
Answer - I go directly to certain web sites or I use a search engine like Yahoo or Google.
So shouldn't it be obvious that a free article on the net that mentions your business after providing valuable information free will be seen by hundreds of thousands of your eager prospects over time?
The biggest marketing mistake that many businesses have made and continue to make over the internet is treating this new medium as if it were just an extension or advancement of the last new medium to change the marketing world, namely Television. In Television, advertising is king. And therefore many assumed that the internet was the next big thing in conventional advertising with predictably disastrous results.
The internet is primarily an information medium. So is it any wonder that people get so upset when somebody tries to interrupt their search for information with an advertisement?
Being an information medium, it stands to reason that you will only attract attention by providing information - free, valuable information.
So the most effective way to advertise on the net is to give away free information of a very specific nature. The free information will of course have something to do with your product or service. But it should be written in such an interesting way and should focus on solving a problem or need of your potential clientele that it will be of great value without them having to purchase your product immediately.
For example, somebody selling anti-glare gadgets for computers or headache medication or whatever service or product that deals with the problem of headaches, can post the following useful free information;
1) An article about the different types of headaches caused by sitting in front of a computer the whole day.
2) He can post yet another article hinged on a case study of a headache that refused to go away despite medication etc.
3) How a deadly type of headache feels like e.g caused by a developing brain tumour etc.
In all the articles, no direct reference should be made to the product or service except in the resource box right at the end which should have your web-site, email and any other contact information.
An article on the web is a very powerful advertising tool that will do more for you than any conventional advertising or email list. Firstly you are guaranteed that many of your target market or people who may be interested in your product or service will read your article and the name of your business. Most so-called advertisements on the net, never get read at all, even by the people targeted - they get deleted long before.
Secondly, you create a very favorable image of a knowledgeable and competent person or business and you do this instantly. Offline this is rather difficult to do even over a longer period of time. In fact articles can't even be posted as easily as they can on the net. For example it will be virtually impossible for any newspaper or magazine with a decent readership to find the space for any of the suggested headache articles above.
There are various ways one can post articles on the net. You can do it on your web site or you can do it at a wide range of different sites. Actually the idea here is to get it posted in as many different places as you possibly can (remember it's an advertisment.)
The real power of the internet is in its' ability to reach a colossal number of people within a very short time, who are interested in the subject at hand.
Most of the people you reach may not be in the market for your offering right now, but they will have heard of you and will already have a very favourable image of you.
Some of the people who will benefit from your information will be in the market for your product and will request for more information, visit your web-site and so on - still they will not buy immediately. A fraction of these people may buy from you one day in the future. They may also like you enough to tell others about you.
The last group of people may end up being a very tiny decimal fraction of the total but these are the people who will become your customers shortly after benefiting from your FREE information. Still there will be a steady and constant flow of these wonderful people who put money in your bank account, as your articles get posted in newer web sites all the time.
Can you sincerely think of another marketing weapon on the web that even comes close to this one in terms of effectiveness?
----------------
If you found this article interesting, you can read another article by this author at the link below that will give you the only 2 things you need to acknowledge to gurantee success in any online marketing program.
Here's the link:-
http://www.goarticles.com/cgi-bin/showa.cgi?C=26206
About the Author
Christopher Kyalo has over 20 years experience in marketing and creative writing. Order his FREE report "How to use the most effective advertising weapon on the net, it's free" by sending a blank email to ckyalo at yahoo.com. Or download his favourite ebook. You can get it FREE at; http://aff-masters.sitesell.com/valueinfo.html
Advertising Do's and Don'ts
Advertising Do's and Don'ts
by: Jeremy Gislason
As you begin marketing and promoting your online business you are going to run into some unbelievable advertising opportunities. Generally speaking if the ad offering sounds too good to be true--It is.
There are companies that will tell you they will get you listed in the top 10 search engines or place your link on millions of sites or they will get you listed in the top 10 returns of search engines. This last one sounds similar to the first, but there is a big difference.
Google searches over 3 billion pages during their searches. The companies that tell you they will get you listed in the top 10 of the major search engines would have to defy all the principles of math to do this. They could not work with more than a few companies in order to achieve this and honestly, there is no way they can get you listed in the top 10 of the search engines placements at all unless they make up their own search terms and people search on that specific term.
Stay away from the companies that tell you they are going to place you in search engines for a fee, for the most part they will do nothing more than use a site software submitter. You can get your own software for this or use an online service and submit your site yourself for a lot less than what most SEO companies charge for this service.
Guaranteed traffic-- They work fine for free sites or if your goal is to build a database of names, but if you are selling a product or service, you will get hits, but not many sales.
Mass email -- Any company that tells you they will send your ad to millions of people for $20 or $30 is simply taking your money. This might sound inviting, but do not waste your money. They are either using site submit tools or sending your ad to millions of harvested email addresses. The companies who tell you they are going to submit your site to millions of pages will most likely do what they say, but you will not see any return and may even get you Spam complaints.
Mass emails are a complete waste of your money regardless of what product you are selling. There are many sites that will tell you they will send your ad to double opt-in lists of people. We have tried over a dozen of these services and have barely received a hit, much less sales. The problem is you lose control over your ad when you use mass email companies. There is no way to verify the ad was sent and if you could verify it was sent, there is no way to tell it was sent to the numbers they promise. Plus, you run the risk of being accused of Spam.
Solo ads-- These are by far one of the best methods of promoting your product and service. They are targeted, you can verify the numbers and you can subscribe using a unique email and verify the ad was sent on the day and time it was supposed to be sent.
Consultants-- Use your best judgment when hiring consultants, call some or send an email and ask about a money back guarantee if they cannot meet the objectives they set forth. I am not a big believer in money-back guarantees because if a service is valuable and you can see the value before you buy, then a money back guarantee is not necessary. However, if someone comes to you and says, I can make your site profitable within 30 or 60 or 90 days and it is going to cost you X amount of money, then they should give you your money back if they do not achieve the desired results.
A good consultant will work with companies that he or she knows they can help by relying on their background and expertise in certain areas of marketing and advertising. Nobody knows everything, but if someone has an expertise in an area that I lack knowledge with, I would hire him or her in a second if they can honestly help me and they can prove they can help me and they will back up what they tell me.
We get emails every day from people who want to join ISOR with the plan of retiring in a month, making a million dollars without doing anything, etc. and we turn every one of them down. There is no business on the Internet or in traditional business where you can accomplish this type of unrealistic goal.
There are, however consultants who will tell you what you want to hear, just to get your business. They take your money and run and they will not help you a bit. We hired a copy writer one time who seemed like a good fit for our company and only after she finished the writing at $120 an hour did she tell me that she would not buy my product. Not because she could not benefit from it, but she refused to pay for anything online. Her copy was terrible and we ended up re--writing the entire sales page. Her feelings and beliefs came across in her writings. It was simply impossible for her to write positively when her mind was telling her negative things.
We have many marketing and advertising partners and all the companies we partner with have been tested by us to offer valuable services, but there are thousands of other companies on the Internet and you might find a very good company with a very good service that works for you and within your budget. Not all companies are out to cheat you, but the purpose of this article is to forewarn you regarding where you spend your advertising dollars.
We have spent a lot of money and time buying and trying different advertising options and by using our own ad campaign and link tracking system for all our advertising campaigns we have the data to back up what we say.
Research your advertising options carefully and do not get pulled into a good deal just because it sounds like a good deal. You do not need to spend a lot of money to advertise and promote your business, you just need to use your common sense and think long term.
Copyright 2004 Jeremy Gislason
About The Author
Jeremy Gislason has over 15 years of marketing experience and is the Vice President of ISORegister, Inc. We are dedicated to helping online businesses succeed by providing them with the tools and resources every online business should not be without. Discover how ISOR has helped 1000's of ordinary people and dozens of top Internet marketers earn a living online. Visit http://www.isoregister.com today.
by: Jeremy Gislason
As you begin marketing and promoting your online business you are going to run into some unbelievable advertising opportunities. Generally speaking if the ad offering sounds too good to be true--It is.
There are companies that will tell you they will get you listed in the top 10 search engines or place your link on millions of sites or they will get you listed in the top 10 returns of search engines. This last one sounds similar to the first, but there is a big difference.
Google searches over 3 billion pages during their searches. The companies that tell you they will get you listed in the top 10 of the major search engines would have to defy all the principles of math to do this. They could not work with more than a few companies in order to achieve this and honestly, there is no way they can get you listed in the top 10 of the search engines placements at all unless they make up their own search terms and people search on that specific term.
Stay away from the companies that tell you they are going to place you in search engines for a fee, for the most part they will do nothing more than use a site software submitter. You can get your own software for this or use an online service and submit your site yourself for a lot less than what most SEO companies charge for this service.
Guaranteed traffic-- They work fine for free sites or if your goal is to build a database of names, but if you are selling a product or service, you will get hits, but not many sales.
Mass email -- Any company that tells you they will send your ad to millions of people for $20 or $30 is simply taking your money. This might sound inviting, but do not waste your money. They are either using site submit tools or sending your ad to millions of harvested email addresses. The companies who tell you they are going to submit your site to millions of pages will most likely do what they say, but you will not see any return and may even get you Spam complaints.
Mass emails are a complete waste of your money regardless of what product you are selling. There are many sites that will tell you they will send your ad to double opt-in lists of people. We have tried over a dozen of these services and have barely received a hit, much less sales. The problem is you lose control over your ad when you use mass email companies. There is no way to verify the ad was sent and if you could verify it was sent, there is no way to tell it was sent to the numbers they promise. Plus, you run the risk of being accused of Spam.
Solo ads-- These are by far one of the best methods of promoting your product and service. They are targeted, you can verify the numbers and you can subscribe using a unique email and verify the ad was sent on the day and time it was supposed to be sent.
Consultants-- Use your best judgment when hiring consultants, call some or send an email and ask about a money back guarantee if they cannot meet the objectives they set forth. I am not a big believer in money-back guarantees because if a service is valuable and you can see the value before you buy, then a money back guarantee is not necessary. However, if someone comes to you and says, I can make your site profitable within 30 or 60 or 90 days and it is going to cost you X amount of money, then they should give you your money back if they do not achieve the desired results.
A good consultant will work with companies that he or she knows they can help by relying on their background and expertise in certain areas of marketing and advertising. Nobody knows everything, but if someone has an expertise in an area that I lack knowledge with, I would hire him or her in a second if they can honestly help me and they can prove they can help me and they will back up what they tell me.
We get emails every day from people who want to join ISOR with the plan of retiring in a month, making a million dollars without doing anything, etc. and we turn every one of them down. There is no business on the Internet or in traditional business where you can accomplish this type of unrealistic goal.
There are, however consultants who will tell you what you want to hear, just to get your business. They take your money and run and they will not help you a bit. We hired a copy writer one time who seemed like a good fit for our company and only after she finished the writing at $120 an hour did she tell me that she would not buy my product. Not because she could not benefit from it, but she refused to pay for anything online. Her copy was terrible and we ended up re--writing the entire sales page. Her feelings and beliefs came across in her writings. It was simply impossible for her to write positively when her mind was telling her negative things.
We have many marketing and advertising partners and all the companies we partner with have been tested by us to offer valuable services, but there are thousands of other companies on the Internet and you might find a very good company with a very good service that works for you and within your budget. Not all companies are out to cheat you, but the purpose of this article is to forewarn you regarding where you spend your advertising dollars.
We have spent a lot of money and time buying and trying different advertising options and by using our own ad campaign and link tracking system for all our advertising campaigns we have the data to back up what we say.
Research your advertising options carefully and do not get pulled into a good deal just because it sounds like a good deal. You do not need to spend a lot of money to advertise and promote your business, you just need to use your common sense and think long term.
Copyright 2004 Jeremy Gislason
About The Author
Jeremy Gislason has over 15 years of marketing experience and is the Vice President of ISORegister, Inc. We are dedicated to helping online businesses succeed by providing them with the tools and resources every online business should not be without. Discover how ISOR has helped 1000's of ordinary people and dozens of top Internet marketers earn a living online. Visit http://www.isoregister.com today.
Advertising Costs Getting Too High?
Advertising Costs Getting Too High? |
by: Diane Hughes |
| Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don't realize that there is an effective way to reduce the cost of your advertising while - at the same time - increasing its reach. Advertising co-ops are nothing new. Usually they are a "perk" offered by major manufacturers to encourage retailers to promote their products. Because the retailer has direct access to customers that would want to buy certain products, it only makes sense that they should do joint advertising. You've seen it - McDonalds mentioning Coke in their commercials, Dell stating that you get a free Epson printer with purchase and so on. The retailer doesn't make the product the manufacturer is providing, but it IS a great match with what they DO offer. Nobody would want to eat a Big Mac without something to drink, and a computer wouldn't do a lot of good without a printer. Now you can use this same strategy to create your own advertising co-op to increase the reach of your ads and drastically reduce the cost, too. --- How It Works Generally speaking, the cost of any advertisements (bulk emailings, ezine ads, banners, newspaper, etc.) would be split equally between all participants. If you and two associates decide to purchase a solo ad, you would each receive equal mentions in the ad and you would each pay equal portions of the cost. So if the solo ad were going to a list of 200,000 and cost $150, each of the three would pay $50. You get to reach 200,000 people for 1/3 the cost you would have normally paid. And, because this ad relates you to other types of businesses, you actually expand your advertising reach. --- Getting Started So who would be qualified to enter into an ad co-op with you? It depends on the nature of your business. Think of others that reach your same target customer and make a list. If you design Web sites, you might approach hosting companies, graphic artists, copywriters or programmers. If your business is landscaping, you could invite yard maintenance companies to join you. Once you have a list of one or more business types, think of current associates you know who belong to those groups. Also, ask others if they know of any reliable businesses that fall into the categories you've outlined. --- Making the Approach When you have a list of businesses to approach, simply write or email them with your offer. Be sure to point out the benefits such as: * a win-win situation * reduced cost of advertising * expanded reach of advertising * larger, more prominent ads for a fraction of the cost Also, be sure to ask about the advertising outlets these businesses currently use. You will likely find new avenues that lead to greater exposure. --- Finalizing the Deal You'll need to work out payment arrangements with your partners prior to placing the ad(s). The best way I have found to handle the finances is for each party to pay me for their portion of the cost with a credit card. I then place the ad order with MY credit card. This way, you are assured of receiving the dollar amount due to you; and your partners have the assurance that - should you default on your end of the deal - they have recourse for getting their money back. Working in cooperation with other businesses can lead to tremendous successes with advertising. When like-minded companies pool their resources to reach one target audience, the impact is doubled while the cost is reduced by at least half. That's the best advertising bargain around today! About the author: Diane C. Hughes * ProBizTips.com FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane |
Advertising Cost Reduced to Zero !!
Advertising Cost Reduced to Zero !! |
by: Martin Cargill |
At the bottom of this article you will find my "sig file". I attach it to every article that I write. As you can see it bears my name, web-site address and e-mail address. This is not done out of vanity, or a desire to see my name in print. It is done because it costs me nothing. When I submit my article to an Ezine or other publication, I do so on the condition that the article be re-printed in its' entirety. This means that the company that re-prints my article sends it to their subscriber base, at no cost to me, and even better that the publication considers my work to be authorative. What do you know, I'm an "expert", at least to the entire subscriber list of the Ezine in question. If I were not an "expert", the publisher would not re-print my article !! Every time I see one of my articles re-printed, I see an immediate increase in my own subscriber base, as people who did not previously know me check out my web-site, and click through on one or more of the banners there. The result is a Marketers' dream come true. Potential buyers at absolutely no cost to me. I write the articles in question for my own use in my "Independence Day Ezine", so I would have to expend the time and effort anyway, and the fact that I can use them as an active part of my Marketing Campaign is a huge bonus. I recommend most strenuously that you start to write articles if you have not already done so, and make sure to attach your own "sig file". This valuable piece of free advertising should be attached to every piece of e-mail that you send out, as well as each article. I can see you sitting there reading this and saying to yourself, "it's all right for him to say write an article, but I don't know how. I've never tried." It's easy, once you know how. First open a new file in whatever word pro- cessing system you normally use. There, a nice blank page. All you have to do now is fill it up. You need a subject for your article. "Marvellous", you say,"I all ready knew that but what can I write about?" Examine your life carefully and make a list of all your experiences to this point. Here is just part of mine: I was born and bred in the North of England Started in the Direct Mail business selling collectibles to Soccer fans.
That's a partial list, it tells you nothing of my hobbies, areas of expertise, likes or dislikes, as I wanted to keep the list short enough that I didn't lose your interest. Choose one of the items on your list, type it on the blank screen, and then just sit and type out whatever comes into your head. Keep going until you can't think of anything else to type. Don't correct your spelling errors or punctuation. Don't second guess yourself and re-write anything. It doesn't matter whether all this typing is making sense or not. When you're finished, save the file and take a break. Re-open the file and proof-read what you've just written. Check the spelling carefully, and smooth out any awkward passages. Correct the punctuation and spacing where needed. Congratulations, you've finished your first article. Do you think I could write an interesting article about sailing across the North Atlantic, from Liverpool to Montreal, via Quebec City, in the mid 1960's ?? Or the three day train ride across Canada from Montreal to Vancouver, on the West Coast ?? Or any of the other facts on my list ?? Could I find someone who was willing to re-print such an article ?? There are tens of thousands of Ezines on the Web, covering every area of human experience. They all have one thing in common. They are looking for, no desperately seeking, quality content for their publications. When your article is finished to your satis- faction, search the Web for 10 Ezines that cover the same area of interest as your article. E-mail the editor of each one and inquire if they accept unsolicited articles for re-print. No matter which ten you choose at least five will reply encouraging you to submit your article. You'll never be at a loss for a subject again. As proof please reflect on the fact that I have just finished an article on how to write an article. It took me thirty minutes. Until next time Martin Cargill Martin Cargill has his website at www.millionsbynet.com and gives a FREE mini-course at mini-course@getresponse.com This and his newsletter " Independence Day Ezine " are available FREE on an opt-in basis only.
After over 40 years in Direct Marketing, I am trying to come to terms with that "new-fangled" internet. It's a steep learning curve, but I'm getting there. I can offer you the chance to learn from my experience (and mistakes), and the best of the web guest articles and web resources. |
Advertising Consulting Services for the Internet
Advertising Consulting Services for the Internet
by: Randy Wilson
Advertising Consulting Services: Advertising is one of the most important expenses a business can have. Businesses large and small, have some form of advertising, be it word of mouth referrals or multi million dollar television campaigns. Business owners of all types will pay good money for the right kind of advertising. That is why advertising consulting services on the Internet is becoming so popular.
There are two key things you need to know when considering starting out as an internet advertising consultant. The first of course is advertising experience. If you have done advertising in the past and enjoy the work, then that is the first step.
Secondly, you need to know about the Internet. Your Internet knowledge needs to be updated constantly to keep abreast of the current trends. While contemporary advertising - television, radio, and print, are still effective means of advertising, the Internet needs to be approached a bit differently.
When watching television or listening to the radio, people don't generally have a choice about what they see and hear in the line of commercials. Those commercials of course are advertising. Even when reading the newspaper or a sale ad, people only see what is in front of them, not all the options available. If one grocery store buys an ad in the local newspaper and another grocer does not, the consumer is only seeing one ad.
The Internet has changed the face of this kind of advertising. Anytime that someone opens a web page; they are looking for something specific. People who surf five or six web sites are likely to see hundreds of ads without really knowing they are seeing advertising. Banners, affiliate links, tool bars and the like are all types of Internet advertising, revealing products or brands in front of the consumer.
If a consumer is looking for a product online, and does not know where to find it, or there are multiple sources to find it, the savvy Internet user generally goes to a search engine. Searching for the product by typing in the general name or brand that they are looking for, the consumer can then choose from a list of sites that offer that product. Search engine optimization (SEO) is a system of strategic placing of certain words or keyword phrases on a web site that will allow the search engine to select that site if someone types in that word or phrase. The key to SEO - the first sites to pop up are the ones that are hit on the most often.
Knowing these concepts and expanding on them allows internet advertising consultants to guide and direct business owners in the most effective line of advertising for their products. Many people who run successful Internet businesses are people who don't know much about the differences between Internet and other forms of advertising. You are the link that these business people need to market their products.
Internet Advertising Consulting Services are quickly becoming a specialized field. There are so many aspects of the Internet that business owners, especially those new to the web as a market, will not know and will be grateful to you for showing them. Knowing how to get those companies names and brands out their on the web will give you an edge over advertising companies that are still focusing on contemporary methods of advertising.
The Internet is not a fad or a passing phase. The challenges and changes that are coming with this relatively new market are going to be both exciting and profitable for anyone who embraces it. Open your own advertising consulting services business today and step into the future.
© Copyright Randy Wilson, All Rights Reserved.
About the Author
Randy is owner of Profitable Home Businesses, How to Plan a Baby Shower and Weddings Information. Randy owned and operated a very successful storefront/mailorder business from 1988 to 2003.
by: Randy Wilson
Advertising Consulting Services: Advertising is one of the most important expenses a business can have. Businesses large and small, have some form of advertising, be it word of mouth referrals or multi million dollar television campaigns. Business owners of all types will pay good money for the right kind of advertising. That is why advertising consulting services on the Internet is becoming so popular.
There are two key things you need to know when considering starting out as an internet advertising consultant. The first of course is advertising experience. If you have done advertising in the past and enjoy the work, then that is the first step.
Secondly, you need to know about the Internet. Your Internet knowledge needs to be updated constantly to keep abreast of the current trends. While contemporary advertising - television, radio, and print, are still effective means of advertising, the Internet needs to be approached a bit differently.
When watching television or listening to the radio, people don't generally have a choice about what they see and hear in the line of commercials. Those commercials of course are advertising. Even when reading the newspaper or a sale ad, people only see what is in front of them, not all the options available. If one grocery store buys an ad in the local newspaper and another grocer does not, the consumer is only seeing one ad.
The Internet has changed the face of this kind of advertising. Anytime that someone opens a web page; they are looking for something specific. People who surf five or six web sites are likely to see hundreds of ads without really knowing they are seeing advertising. Banners, affiliate links, tool bars and the like are all types of Internet advertising, revealing products or brands in front of the consumer.
If a consumer is looking for a product online, and does not know where to find it, or there are multiple sources to find it, the savvy Internet user generally goes to a search engine. Searching for the product by typing in the general name or brand that they are looking for, the consumer can then choose from a list of sites that offer that product. Search engine optimization (SEO) is a system of strategic placing of certain words or keyword phrases on a web site that will allow the search engine to select that site if someone types in that word or phrase. The key to SEO - the first sites to pop up are the ones that are hit on the most often.
Knowing these concepts and expanding on them allows internet advertising consultants to guide and direct business owners in the most effective line of advertising for their products. Many people who run successful Internet businesses are people who don't know much about the differences between Internet and other forms of advertising. You are the link that these business people need to market their products.
Internet Advertising Consulting Services are quickly becoming a specialized field. There are so many aspects of the Internet that business owners, especially those new to the web as a market, will not know and will be grateful to you for showing them. Knowing how to get those companies names and brands out their on the web will give you an edge over advertising companies that are still focusing on contemporary methods of advertising.
The Internet is not a fad or a passing phase. The challenges and changes that are coming with this relatively new market are going to be both exciting and profitable for anyone who embraces it. Open your own advertising consulting services business today and step into the future.
© Copyright Randy Wilson, All Rights Reserved.
About the Author
Randy is owner of Profitable Home Businesses, How to Plan a Baby Shower and Weddings Information. Randy owned and operated a very successful storefront/mailorder business from 1988 to 2003.
Advertising "Click Fraud" Rampant Online?
Advertising "Click Fraud" Rampant Online? |
by: Jim Edwards |
| © Jim Edwards - All Rights reserved http://www.thenetreporter.com -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- "Pay-per-click," by far the most popular form of online advertising, recently came under fire as charges of rampant "click fraud" gather steam on the Web. Google and Yahoo! earn the majority of their money through sales of advertising to tens-of-thousands of online merchants, companies, and professional. In fact, some estimate that 99% of all Google's revenue comes from advertising sales. Unfortunately, allegations of click fraud may well rain on Google's otherwise sunny parade and cause a whole scale revamping of current online advertising practices. Pay-per-click advertising does exactly what it sounds: advertisers pay for each click on their ad, usually mixed in among search engine results or displayed on relevant websites. "Click fraud" occurs when, for whatever reason, an ad gets clicked by someone or something (usually an automated "bot" that simulates clicks) with no intention of ever buying anything from the advertiser. The sole intention of click fraud is to simply drain an advertiser's budget and leave them with nothing to show but an empty wallet. Who commits click fraud? Usually an unscrupulous competitor who wants to break a rival's bank, online "vandals" who get their kicks causing other people grief, or search engine advertising affiliates who want to earn fat commissions by racking up piles of bogus clicks. Regardless of who does it or why, click fraud appears to be a growing problem search engines hope stays under their advertising clients' radar. This problem isn't exactly news to the search engine giants. In fact, on page 60 of their 3rd quarter Report for 2004, Google admits that they have "regularly refunded revenue" to advertisers that was "attributed to click-through fraud." Google further states that if they don't find a way to deal with this problem "these types of fraudulent activities could hurt our brand." Bottom line for Google and Yahoo! (which owns Overture, the Web's largest pay-per-click search engine): as word of click fraud spreads across the Web, they must act quickly to calm the nerves of advertisers who could well abandon them over doubts about the veracity of their advertising charges. The search engines all claim to carry measures that identify and detect click fraud, but details about how they do it and to what extent remain sketchy. They claim revealing details about security would compromise their efforts and give the perpetrators a leg up on circumventing their defenses. This sounds good, but affords little comfort to advertisers who feel caught between losing out on their best traffic sources and paying for advertising that won't result in revenue. One way to protect your business against click fraud is to closely monitor your website statistics. Look for an unusually high number or regular pattern of clicks from the same IP address. If you need help, enlist the aid of your hosting provider to aid you in spotting suspicious trends in your website traffic. Also, a number of services such as ClickSentinel.com have sprung up online to help advertisers spot and quickly analyze and compile the data necessary to effectively dispute fraudulent click charges with the search engines. About the Author Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website or affiliate links... |
Advertising Business Opportunity Reaches New Levels
Advertising Business Opportunity Reaches New Levels |
by: Randy Wilson |
| An Advertising business opportunity on the Internet is just exploding with possibilities. This is one of the most profitable endeavors available in the field of Internet advertising. If you have advertising experience and know even the basics of Internet, you have potential to start your own advertising business on the Internet. There are many areas of the Internet that need to be learned before starting your advertising business opportunity. Multi level marketing, or MLM, is one way of generating advertising and sales at the same time. MLM is a system that allows someone to collect commissions on their own sales as well as on people they recruit under them. This used to be known as pyramid schemes. MLM has become very popular with product sales, helping the organization build wealth by paying commissions on multiple levels. The concept from an advertising point of view is great, the more motivation you have to recruit people to sell your product, the more your product is out there on the market. Some examples of companies that use MLM are nutritional product lines, make up product lines, and home decoration lines. Multi level marketing has been around for years and not likely to go away anytime soon. Focus needs to be clear however on what the drive is for the company. If your focus is only on recruiting people to recruit more people, then your product sales are going to suffer. When your product sales suffer, your business as a whole suffers and then no one wants to be a part of the industry. Keep your focus when dealing with MLM with your advertising business opportunity. Ezines are another emerging way to get a product or service out to the public. Ezines, or electronic magazines, are usually specialized to a certain areas of interest. This is very much like conventional magazines. However, advertising in ezines is low-cost and even occasionally free. Another advertising business opportunity that is wide open. Ezines in themselves will need advertising to get their word out. A perfectly written ezine does no one any good if no one knows that it is out there to be seen. Finding an audience for your ezine may be easier than you think. Make sure when going into ezines that you know your material and that the writing is concise and accurate. SEO, or search engine optimization, is a proven method of advertising on the Internet and a field, which is very much in demand at this time. SEO is a system of writing web content that uses specific key words and phrases that will pull the page up when that keyword or phrase is typed into any of the search engines. Knowing how to effectively use keywords to get a site recognized is critical for small businesses on the web. When you open a search engine such as 'Yahoo!' or 'Google', and type in the phrase Internet advertising, you will get a list of results. Those results are formulated by the words Internet and advertising. Sites that have those two words incorporated consistently throughout the site will come up on the list. These lists are in order by the most hit on sites at the top of this list. Of course, that is where you want your advertising business opportunity clients to be. Educating your self on these concepts and a few more will allow you to start marketing your Internet advertising business. Becoming an Internet business advertising consultant to companies who are looking to expand their presence on the web is a first step in building your reputation and presence in this field. You must have a well-written profile centered on your Internet advertising experience and an up to date resume'. Businesses today are being inundated with new, and sometimes bogus, advertising opportunities and you need to stand out above all those other offers. Keep your presence, online and in the field, professional at all times and make sure you can deliver what you promise. With those things in mind, you should be successful. © Copyright Randy Wilson, All Rights Reserved. About the Author Randy is owner of Profitable Home Businesses. Randy owned and operated a very successful storefront/mailorder business from 1988 to 2003. Currently full time owner/operator of several online businesses. |
Advertising Approach For The First-time Webmaster
Advertising Approach For The First-time Webmaster |
by: Royan Shaw |
For the first time internet entrepreneur [newbie] the best ways to promote your website at first instance are : 1. Express inclusion of your website for the usual 12 months offered by most of the major search engines. You can choose express inclusion for askjeeves, inktomi, altavista,msn etc but keep in mind to have your site submitted to the local index of your region. For example if you reside in Toronto, Canada and you are submitting for express inclusion in the DMOZ or Canada.com search engine/directory you must ensure that your site is indexed in the Toronto's business and economy directory. Get your site in the local index first things first. If your submission listing includes the regional version of the DMOZ directory then thats good enough to go. One point to note is that many of the major search engines and directories actually inter-relate that is they search across each other's database therefore submitting to only one major engine or directory will satisfice for the Internet Marketing beginner. 2. Next, the most overlooked approach for the first-time website owner is the maximisation of the benefit of offline marketing methods. Promote your website in exactly the same way you would have promoted a normal business by telling everyone about it. Word of mouth is still the best way to promote a new business. Put your motto and logo along with your url address on everything from a pin to an anchor. From stationery, pens, letterheads, postcards, flyers,posters, in your usual email, the list goes on... You may consider placing classified ads in the local newspapers. Run other programs such as sponsoring quizzes, prize competitions, trivia and other participating programs with your website address. You might ask readers to submit the answer to a quiz by visiting you website. Anything that gets the local community to know that your website exists. You can do it !! FACT : You have to make it local before you go global. Most start-up webmasters usually make the mistake on concentrating on those numerous ways to promote their site and become confused on deciding what works best. What works best can only be determined by careful evaluation of each and every advertising scheme in use on the web today :
Its interesting to note that no seller of the above services except for Google and the other search engine services has ever took the time to evaluate your website to decide whether or not your site is most suitable to fit the advertising package they are offering. The best approach is to evaluate, evaluate, evaluate. Not everything out there works for everybody in every instant. Test your website across every platform say 10000 visitor package each and assess the outcome one by one. Some will work better than others but the ones returning the higher rate of response doesn't necessarily mean they are the most profitable unless they each cost exactly the same per 1000 visitor. What I had recommended in the first two paragraphs above should work best for the first-timer and is the most prudent approach. Be careful when trying to find the best way of advertising, Don't be caught up in the Internet Marketing clutter out there as every you come in contact with will tell you the advertising method they sell is the best. Ignore whatever testimony you see written on these webpages, use these services under a trial based approach before you order that 100000 package or start paying that monthly subscription. Any method you are interested in should be test and proven in quality. Careful tjought and consideration should be given in order to plan, make decisions and control your business operating expenses. What works for seasoned campaigners of Internet Marketing does'nt necessary works in the same way for the starter. Your website is unique just like your fingerprint and its now your duty to determine the most economic,effective and efficient approach in promoting it.
R. Urien Shaw
|
Advertising And Generate New WebSite Traffic
Advertising And Generate New WebSite Traffic |
by: Charles Kangethe |
Step #1 - Understanding "PI" - Per Inquiry Advertising.
Radio has a unique advertising format known as "PI" or per inquiry advertising.
"PI's" main benefit is that your commercial is aired and you ONLY PAY for inquiries phoned into the station from listeners !
Inquiries are in the form of callers asking for more information.
The radio station counts each caller, and re-directs them to your web site address.
Step #2 - How To Start a "PI" Campaign.
Find a good directory of all commercial radio stations where you intend to advertise.
Some sample Internet resources :
http://www.mediauk.com - UK
http://www.web-radio.fm - USA
http://www.radiodirectory.com - International
Other online resources can be found by searching for keywords like "Radio Directories."
Alternatively, visit your library and in the references section ask for the Yearbook of Independent Local Radio Stations.
Note details such as :
* Ad manager's names,
* Telephone numbers,
* e-mail addresses
* Programming and schedules
Listener profiles:
* Age,
* Income,
* Sex,
* Location.
Step #3 - Decide on Strategy and "Wanted Response."
Before you contact the radio stations, be clear on strategy, goals and have your draft commercials in outline.
* Are you advertising a product offer at your website ?
Specify product details fully to avoid paying for "tyre kicker" inquiries.
* Is your "Wanted Response" to build an opt-in list ?
Decide how you will entice visitors to your web site. Will you offer FREEBIES, or a competition of some sort ?
* Are you advertising for market research purposes ?
Tell listeners how and why they should participate.
* Decide how much you are prepared to pay per inquiry.
Step #4 - Use Your Strategy To Build A "PI" Proposal
Two aims in this step :
* Make it as easy as possible for the station to schedule your commercial.
* Negotiate the lowest Per Inquiry cost during the best advertising time slots.
Keep in mind :
* Listener profiles you want to reach.
* Times you want your advert to go on air.
* Which commercial will best deliver your "Wanted Response".
Write to the ad manager by e-mail or normal mail. In your letter :
* Introduce yourself.
* Inform them this is a "PI" Per Inquiry advertising proposal.
* Inform them you of what you are trying to achieve, refer to your strategy.
* Detail your product or service prices and how much you are considering paying for each inquiry.
Sidebar
If your "Wanted Response" is not selling a product, you must pay for inquiries out of your "own pocket". Negotiate a keen cost per inquiry !!
* Explain how you will handle all the administration
For instance writing the commercial Outline, handling product fulfilment, dealing with refunds and product support questions.
Depending on your negotiation skills and size of Radio station you might be able to work a deal where you only pay for *Converted Inquiries*.
This is practically *FREE* advertising, because you only pay for referrals once a sale is made !
Step #5 - How To Deal With Radio Ad Managers
If you do not hear back within a few days, call the station.
Commercial radio is a busy environment. Be prepared to explain yourself and answer questions quickly and clearly.
Radio ad managers are always looking for advertisers. That is their job and advertising fees are the lifeblood of Commercial Radio.
However, "PI" is not the only money earner for stations, so be prepared for a polite but cool reception.
If this happens, pick another station and start the process again.
The rewards of a successful "PI" campaign will pay back your effort many times over.
Step #6 - The Commercial Ad
Write your commercial's outline to maximise your "Wanted Response."
Write the outlines for at least two 30 second, and two 60 second commercials.
Writing commercials for broadcasting is very different to writing ad copy for printed media. However, stations will help you by taking your outlines and turning them into finished commercials for a fee.
Alternatively, if your copy writing is good and you have time to tweak it for broadcasting, then do it yourself.
Listen to the station's ads, jingles, and catch phrases and pre-record your own following a similar model. Ask objective people to listen to your ad and give you critical feedback.
Sidebar
When recording for radio you may or may not want to use your own voice. Radio stations have "Voices" to record your commercial for a fee before it goes on air.
They also have royalty free music to include with your ad.
Make your commercials memorable, with clear contact information for listeners to follow up on.
When such ads go on air during relevant programming, you cangenerate considerable traffic.
In closing, "just do it" and learn more than I can show you in a brief article.
Radio is often overlooked by online advertisers, but it can bring good results depending on your "Wanted Response" and at a surprisingly low cost.
Ad Managers are tasked with maximising revenue for the broadcaster. They are flexible and as long as you demonstrate a financial benefit to the station, they will listen to your "PI" proposal actively.
This is good news for you because for minimal outlay and sometimes for free you can drive quality traffic to your site, product and services.
"PI" is the lowest cost form of broadcast advertising. Make this a new part of your overall advertising strategy.
Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources
Charles Kangethe has been involved in direct response marketing since 1982. He now lives in Suffolk County and spends his time working on new Online Marketing campaigns, with particular focus on helping new netpreneurs at http://www.simplyeasier.com
Advertising – The Key to Success
Advertising – The Key to Success |
by: Julie Martin |
| You have got a great idea, and your website is now complete. You are ready to open for business but where are your customers? Simple – you are going to have to go out and get them. It sounds easy, but advertising can be a pitfall that can cripple many e-businesses. There are several methods of advertising on the Internet. Some are free, some are low cost, while others are insanely expensive. The first thing you will need to look at is how much you are willing to pay for traffic, and how far your advertising dollar can go. One of the most effective, and cheapest, methods of advertising is through e-zines. There are thousands, if not millions of e-zines published every single day. The best way to approach e-zines for advertising is to join a couple that fit your product profile and that you find interesting. Most e-zines offer incentives to new businesses signing up, and will even run your ad for free just for subscribing. You can find many e-zines that offer ads for as little as a dollar. It is a fantastic way to reach thousands of people who are already interested in your type of business. In fact, you can utilize e-zines to promote your product for free, if you can write an informative article. E-zines are desperate for content, and will often offer to publish your article in exchange for a link back to your site. If you go this route, make sure that your article is informative and not just a sales pitch. For example, if your e-business deals with making money from home, an article about how working from home decreases stress would be very well received. You can rely more on making a good impression with the article and a simple link back, than a hard sell that might not even make into print. Link exchanges are another free alternative to costly advertising. Be prepared to get lost in the shuffle if you choose a popular site. The best way to make use of this method is by running your own link exchange from your site and offering a free posting in exchange for a link back to your site. My links page, for example, can be found at http://www.iscaweb.com/Links.html Targeted advertising is by far the best way to bring in traffic to your website. By using targeted key words, your customers are not just stumbling into your website. Half the work is already done by the key words. You just need to supply the information. Google Ad Words can be used very effectively as well as other targeted key word companies. Most of these operate on a pay per click basis, so you will need to research your key words and supply the best possible words to ensure a good cost-to-click ratio. Press releases are a great way to get the word out about your site and possibly create media buzz. While this method is more expensive than the above methods, it has the potential to bring in substantial traffic. Before sending out your release, make sure that it is formatted correctly and contains a powerful first paragraph. News editors are inundated daily and you do not want to get lost in the shuffle. When writing your press release, it is important to make it news worthy, instead of a plain announcement. Using our example above, if a recent study is released about stress management and working from home, it would be a perfect time to send out a press release that mentions the study and your business. Be prepared to receive phone calls and answer questions if your release is a hit. You don’t necessarily have to wait for an event to happen to send out your release. If all else fails, get creative! There are many ways to tie in your business to current events, all you need is a little imagination. We have covered just a couple of ways to effectively advertise your new or existing e-business. The best advice is to start wisely, plan your advertising budget accordingly and get the word out as effectively as possible.
About The Author Julie Martin © Julie Martin is the publisher of “Iscawebs Internet Income eZine” a weekly eZine dedicated to increasing your online profits, no matter what you are selling. Julie also uses the “Plug-In-Profit” system to GREAT effect! To subscribe to the eZine, or to learn more about the Plug-In-Profit system visit: http://www.iscaweb.com |
Advertising - Does it matter?
Advertising - Does it matter? |
by: Gert Ljungqvist |
| When advertising, you need to sell your opportunity, your products, and yourself. What sets you apart from everyone else? Maybe you produce a newsletter with a specific content where there is a demand from a particular group of people, or you promote your own special product that no one have not yet seen. That´s a huge benefit! That´s what you need to sell in your ad campaign, and those are the things you need to do in order to become successful. You don´t have to be worried that network marketing prosperity is difficult. It isn´t. In fact, it has never been so easy to make a decent second income or even a full time. But it takes time, persistence and uniqueness. The people looking at your ads and reading your follow up letters are going to judge you and your whole business not only by what the materials have to say, but also by their appearance. Be sure you send a powerful, positive and convincing message. Invest some time and money on your marketing materials, the payoff will be well worth it. Look at others ads in the Internet, See what´s attracting you, this will most likely attract others too. Do you see what I mean? Your advertising campaign will be the propel to your business success. By now you think "How do I create one of those successful ads?" After all, it´s the words that sell your opportunity. Write a good ad and it´s taking you to the top. Let your friends take a look at it and say what they think. Now where to put your ad? If you place your ad in a pets publication and the ad is promoting toys for children you might not get a single response. But placed in the right publication it will be a winner. It´s very important that you from the beginning know exactly where to put your ad. Just think about you having spent hours on that ad and then you put it in the wrong publication and get no response at all, that´s a big waste of time and effort. My best advise is that you always work on your ads. Write them down, leave them for some time, go back to look at them again, let others look at them and after a while you will see the picture of your ad and you will see if it´s working or not, if not then you have to start from the beginning and write a new one and follow the same procedure again. The Internet are full of ads, start clicking around and read others ads, this is the best way to learn what is working or not. You probably can tell instantly when an ad is good or not at least after a while. Now I wish you good luck with your marketing. Gert Ljungqvist - Mailto:gertljungqvist@runbox.com Learn How to Develop $6,569 a month With 30 days of step-by-step Training From Experts by visiting: http://www.EliteTeamMarketing.com/37698 About the Author Gert Ljungqvist works as a Internet Business Entrepreneur part time. He also work with economy in the Swedish Church |
A lunchtime lesson on print advertising
A lunchtime lesson on print advertising |
by: Gary Watson |
| I promise you’ll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good. Because I have some startling news for you. Print ads are here to stay. That’s right. Those dusty, musty, fusty old relics of the century past are still with us. And despite the ubiquity of commercials on radio and TV; despite the onslaught of banners, pop-ups and all manner of intrusive online ads; newspapers and magazines are, and always will be, a mainstay forum for mainstream advertising. There’s something about the readiness, the handiness, the heft and feel of a magazine or a newspaper that appeals to the nature of human beings. Yes, flat screens that glow with vivid colors are attractive. Especially when they’re displaying something we specifically asked to see. But as we page through a magazine or a newspaper while enjoying our lunch or riding a commuter train, we don’t mind at all if a surprising or intelligent or just plain appealing ad – even one in black and white – suddenly grabs our attention. We expect it. We secretly look for it. We even welcome it as a break from all the dull gray type we’ve been slogging through. Why? Because – let’s face it – a really good ad is a delight to behold. Is this the kind of ad your target audience is seeing? Do your ads stop them and make them smile…think…take in your message and make a mental note to look closer at your product or service? Maybe even go to your website for the kind of information that could lead to a sale? Think carefully about this. If your ad doesn’t stand apart, doesn’t attract, appeal or grab; if it doesn’t delight in some way, the readers you want to capture and bring into your world will simply turn the page and plow on through the dull stuff . . . until they bump into your competitor’s delightfully different ad. And then they’ll stop – and, unfortunately for you – pay attention to the message. So take a close look at your company’s ads. Do they stand out from the crowd of other ads? Are they different from your competitor’s ads in a powerful and relevant way? And most important, do they convey your core message in an engaging, persuasive and delightful manner? If so, let them run and run, because they’re bound to bring you business. If not, better change your approach soon. Before the competition eats your lunch.
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A lunchtime lesson on print advertising
A lunchtime lesson on print advertising |
by: Gary Watson |
| I promise you’ll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good. Because I have some startling news for you. Print ads are here to stay. That’s right. Those dusty, musty, fusty old relics of the century past are still with us. And despite the ubiquity of commercials on radio and TV; despite the onslaught of banners, pop-ups and all manner of intrusive online ads; newspapers and magazines are, and always will be, a mainstay forum for mainstream advertising. There’s something about the readiness, the handiness, the heft and feel of a magazine or a newspaper that appeals to the nature of human beings. Yes, flat screens that glow with vivid colors are attractive. Especially when they’re displaying something we specifically asked to see. But as we page through a magazine or a newspaper while enjoying our lunch or riding a commuter train, we don’t mind at all if a surprising or intelligent or just plain appealing ad – even one in black and white – suddenly grabs our attention. We expect it. We secretly look for it. We even welcome it as a break from all the dull gray type we’ve been slogging through. Why? Because – let’s face it – a really good ad is a delight to behold. Is this the kind of ad your target audience is seeing? Do your ads stop them and make them smile…think…take in your message and make a mental note to look closer at your product or service? Maybe even go to your website for the kind of information that could lead to a sale? Think carefully about this. If your ad doesn’t stand apart, doesn’t attract, appeal or grab; if it doesn’t delight in some way, the readers you want to capture and bring into your world will simply turn the page and plow on through the dull stuff . . . until they bump into your competitor’s delightfully different ad. And then they’ll stop – and, unfortunately for you – pay attention to the message. So take a close look at your company’s ads. Do they stand out from the crowd of other ads? Are they different from your competitor’s ads in a powerful and relevant way? And most important, do they convey your core message in an engaging, persuasive and delightful manner? If so, let them run and run, because they’re bound to bring you business. If not, better change your approach soon. Before the competition eats your lunch.
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80% of All Advertising Is Wasted Due To This Common Mistake
80% of All Advertising Is Wasted Due To This Common Mistake |
by: John Jantsch |
You’re flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I’ll bet it was an attention grabbing headline. It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the headline, an advertiser has spent about 80% of their advertising dollar. It doesn’t take a genius to realize then the headline is the most important part of any ad. Yet, most small business advertising is wasted for lack of an effective headline or, worse yet, no headline at all. Don’t make this same mistake. The headline is the first thing that your reader or prospect sees when they open your letter, browse a magazine, or flip your postcard. In that moment, (about 3 seconds) your reader decides whether or not to read any farther. So first and foremost, any advertisement you produce must have a headline and your headline must grab your reader's attention immediately. If you don't grab them by the throat and hold them right away, you never will. Writing powerful headlines takes some hard work but it can be done if you follow some simple guidelines. 1. Your headline should give the reader a reason to stop and read now instead of later – a carefully chosen word or two can create urgency 2. Your headline should communicate something the reader considers valuable – they need to be able to justify the time spent reader your ad 3. Your headline should scream how you might offer something that is unique or at least interesting 4. Your headline should point to something very specific for the reader – use facts and how to’s Using these points as a guide to create your headlines allows you to create headlines that hook your reader quickly, offers them a benefit they want, and gives them a reason to read on. Never use boring, conventional or overused statements and never use a headline to trick your reader into looking on. Attention Getting Power Words for Your Headlines Look at powerful headlines and you will see that many contain one or more of the following words that sell. Discover Easy Free New Proven Save Results Introducing At Last Guarantee Bargain Easy Quick Sale Why How To Just Arrived Now Announcing Start of by writing some headlines that clearly communicate your promise, benefit or USP. Then look for ways to make them even more powerful by adding a power word or two and checking if they contain at least 3 of the guidelines provided above. Copyright 2004 John Jantsch
John Jantsch is a marketing coach and creator of the Duct Tape Marketing System. You can get more information about the Duct Tape System and download your free copy of “How To Create the Ultimate Small Business Marketing System in 7 Simple Steps” by visiting http://www.DuctTapeMarketing.com |
13 Free or Cheap Effective Advertising Methods
13 Free or Cheap Effective Advertising Methods |
by: Donnie Baird |
| Advertising is the life blood of any business, no matter how big or how small. No advertising usually means no business. Large companies have an almost unlimited source of advertising dollars. Small business owners on the other hand, are limited in the amount of money they have for advertising. So, the problem is how to make ones advertising dollar get the most bang for the buck. It's not enough to advertise. Your advertising must be effective. So, once you have a website or an ad to advertise, check out the following ways to advertise for little or no cost. 1. Advertising coop- Many businesses, especially work at home businesses, offer advertising coops. They will send people to your business for a fee. Usually the fee is relatively small. This is nice because you already know that these people have at least some interest in your business. Although they may not spend a penny with you, you at least get the exposure. 2. Website-The age of the internet has expanded the possibility of owning your own business to an almost unlimited number of people. It also has expanded the advertising audience to a tremendous amount of new people, world wide, who otherwise you would never have been able to reach. Although websites will cost you to get hosted, you can advertise it many ways for free. Things like link exchanges and article submissions allow you to get exposure to your website with no cost except for you time. And as we will see in a moment, your website can be advertised many other ways for free. The advantage of a website is that it centralizes all your business and products into one central location. It gives you somewhere to send people so that you don't have to do as much selling because you let your website do the selling for you. 3. Answering Machine-Change the message on your answering machine to reflect the fact that you are now in business for yourself. You could say something like," Hello. You have reached the home office of John Doe of My Business.com….." That way when you call that person back, they may ask you about your business and thus the door is open to discussing your business. 4. Put a sign in your front yard or in the yard of a friend or relative with your name and website address on it. This is a good way for your neighbors to find out about your new business as well as any people that ride by your house. 5. Place a magnetic sign or bumper sticker on your car. Now, when you are riding down the road, sitting at a stop sign, or leaving your car parked at the mall or grocery store, you are getting free advertising. 6. Wear your ad-Place your website on a sweatshirt, tee-shirt, or a hat. So, when you are out in public, people will see you ad and again it will open up the door to discussing your new business. 7. Flyers-There are many places that will allow you to place a flyer about your business. Businesses like grocery stores, libraries, laundromats, hair salons and others will let you place a free ad on their public bulletin board. 8. Business cards-Don't leave home without them. You never now when the chance to hand one out will happen. You may see an old friend, meet someone looking to get out of the 9-5 rut or who is in need of a new opportunity. 9. Free Classifieds-Use the internet and the many free classified ads on it to advertise your business. A search using "free classifieds" will give you an almost limitless number of places to submit your website and ad. 10.Ezines or electronic magazines are also a good place to advertise your business. Some charge a fee for placing your ad in the best location, some let you advertise for free. Again a web search will allow you find numerous ezines to place you ad in. 11.Place your web address in your e-mail signature. 12.Place a flyer or business card in your out going mail. 13.Word of Mouth-The least expensive form of advertising and maybe the most effective way to advertise your business is word of mouth. Simply tell those you come in contact with that you are in business for yourself. They will tell others and they will tell others and it can go on and on. Sooner or later someone will take a look at what you are doing. Obviously, there are many more ways to advertise your business for little or no money. The point is you don't have to have the big bucks to successfully advertise you business or product. There are many people who have started and become extremely successful in their business on a shoe string advertising budget. There is hope for the small business owner. All you need is a website or add, a little creativity, a little time, and you too can advertise your way to success without going to the poor house. About the Author Donnie Baird has been involved with work at home businesses for 4 years and is the webmaster/owner of http://internet-work-at-home-opportunity.com . He lives in North Carolina with his wife and two children. |
10 Tips for Successful Ezine Advertising
10 Tips for Successful Ezine Advertising |
by: Michael Southon |
| When it comes to advertising, I've tried just about everything. I tried free classified ad sites, I tried FFA sites, I tried banner exchange programs. The results? Not much. I was tired of hearing that the Internet is the largest market in human history. Maybe so, but how could I reach those millions of people? The answer, I discovered, is ezine advertising. Ezines are sometimes called 'opt-in' lists because everyone who receives an ezine has chosen to do so. And that's why ezine advertising gets results. People read ezines and they'll read your ad. And if you've matched the ezine to the product you're selling, you've reached your target audience. There are currently around 90,000 ezines being published every month. So whatever you're selling, there's more than likely an ezine that will take your ad straight to the audience you want to reach. Ezine advertising is not only effective, it's cheap as well. A 5 line ad in an ezine that goes to 3000 people will cost you between $5 and $20 per issue. As a general rule, you'll always get back at least the cost of the ad, and usually much more. So there's very little risk. But there are some tips for successful ezine advertising. Here they are: 1. The first and most important rule is: "Track your Ads!" Say you place an ad in 5 different ezines and get a hundred responses. If you don't track your ads, you won't know which ezines were pulling responses and which weren't. But how do you track your ads? The simplest method is to place a key or a code at the end of your email address: yourname@yourdomain.com?subject=ezineA Then, when you get a reply with 'ezineA' in the subject field, you'll know which ezine it came from. For a URL, it's the same principle: http://www.yourdomain.com?ezineA However, if you're going to code your URLs, you'll need a good webstats program to track the coded URLs. These two programs are excellent and they're both free: Here's another way to code your URLs: for every ezine ad, create a duplicate of your homepage and name the page after the ezine that your ad will appear in. So, if the ad is appearing in EzineA, this is the URL you'd place in that ad: http://www.yourdomain.com/EzineA 2. Target your audience. It may seem obvious but some advertisers overlook this. If you're selling a web-marketing course, don't advertise in an ezine that deals with stock options; they probably won't be interested. Use the 'subject categories' in any ezine directory to find ezines that relate to the product you're selling. You can find a list of 56 ezine directories in 'The Free Directory of Ezines' at: 3. Once you've chosen a number of ezines that target your audience, subscribe to them and examine the ads closely. If you see an ad that keeps repeating issue after issue, you can be pretty sure that it's getting results. You've found a good ezine to advertise in. 4. Check to see how many ads are in the ezine. You probably won't get much response from an ad in an ezine that has 15 or 20 ads per issue. Readers of those ezines have become hardened to the ads and have learnt to skip them. 5. Check to see if the ezine publisher has a policy of never running ads for two similar products in the same issue - your ad will be much more effective if it's the only one of it's kind in that particular issue. 6. Small ezines Vs. Big ezines: bigger is not always better. The big ezines with 1000's of subscribers tend to have more ads than the small ezines. Also, small ezines with only a few hundred subscribers often have a much more targeted audience than the big ezines. 7. Repeat your ads. Research shows that off the Web, an ad has to be seen about 21 times before someone acts on it; on the Internet it's about 9 times. If your budget allows, try and have your ad repeated at least three times in a particular ezine. Most ezines offer discount packages for bulk advertising. 8. Email address Vs. URL. The advantage of giving an email address is that it gives you the opportunity to send a powerful sales letter to the person who responded to your ad. It's also much easier to track your ads with an email address than a URL. 9. Offer something free in your ad copy. It'll often tip the balance between a response and no response. 10. Keep your ads short, even if you're not using the number of words you're allowed. Short ads are more likely to be read. Keep your sentences short too; they pack much more power. Use the word 'You'. Don't describe your product but tell the reader what your product can do for them. Michael Southon is the publisher of 'The Free Directory of Ezines' http://www.netmastersolutions.com/ He is also the Editor of 'FreeZine Express', a twice-monthly newsletter that brings you details of new Ezines added to the TFDE as well as Articles and Tips on Ezine Advertising and Ezine Publishing. To subscribe, send a blank email to: mailto:FreeZineExpress-subscribe@topica.com |
10 Ezine Advertising Strategies For Starters
10 Ezine Advertising Strategies For Starters |
by: Diane Hughes |
| Copyright 2005 Diane Hughes If you're like most ezine advertisers you wish to generate FAST Sales by sending your message in front of thousands ezine subscribers. Some spend hundreds in ezine advertising hoping to generate a BIG profit... but it ends up costing them more than they earn. Yes, ezine advertising works, but if you really want to WIN the ezine advertising GAME you must take in consideration the strategies below: 1. What do you plan to advertise? e.g. an affiliate product, your own product, a course by e-mail, an ebook, etc. You must know exactly what you want to promote in other ezines before advertising in them; ask yourself these questions: Is the product related to your target audience? Is the product valuable? Does the seller offer a money-back guarantee? Does the Web Site make you want to purchase the product yourself? Does the Web Sales Letter convert into Sales? 2. Who is your target audience? The product you plan to promote in other ezines must be related to a certain niche (target audience) so don't make the mistake to think that everyone needs or wants what you promote. e.g. if your product is related to dog lovers, don't advertise in ezines related to cat lovers because you won't make any sales. 3. Where to find the 'BEST' ezine to advertise in? The 'BEST' ezine to promote a product in is the one targeted to your audience. The more specific your target audience and the ezine TOPIC, the more sales you could receive. Also, the 'BEST' ezine to advertise in is the one where the publisher has already built TRUST with his/her subscribers and they purchase regularly from their recommendations. Ezine Advertising List http://www.probiztrack.com/go/p.cgi/ezines 4. What's your BUDGET? If you only afford $300 to spend on ezine advertising, you don't want to spend it all on one ezine. Try to invest your money wisely, step-by-step. Have you seen a publisher claiming their ezine has 90,000+ subscribers and they sell advertising for $25 - $50 or so? If these offers sound too good to be true, maybe it is! 5. How many subscribers does the ezine have? Numbers don't count, the quality of the ezine CONTENT itself is what makes the difference; if a publisher sends too many ads to their subscribers, I suppose you imagine there are not too happy seeing all those ads. The more CONTENT and less advertising an ezine has, the better RESULTS you could receive from your advertising. 6. Who wrote your Ad Copy? You know exactly the 'BEST' ezine to advertise in, how much you want to spend on advertising, but your ad copy is weak ... try to improve it yourself or ask a copywriter to rewrite it. How to make your Ad Copy bring in GREAT results? - write an eye-catching headline or no one will read your WHOLE ad copy; - use powerful / action words in your headline & ad copy like 'INSTANT', 'FREE', 'GET', 'CASH', 'UNLIMITED', 'TURN', 'BOOST', 'CREATE', etc. - write your ad copy to promote a FREE offer like a FREE course by e-mail, a FREE ebook or a FREE sample of a product. 7. Don't want to track your Ad? Why not? How will you know that the ezine you advertised in is profitable or not? Most advertisers don't track their ads. Just look in other ezines and you'll see their regular Web Site link, no tracking URL available. A tracking URL will show you how many clicks your ad receives and how many sales it makes from those clicks. http://www.probiztrack.com 8. Don't want to use autoresponders in your Ad Copy? Autoresponders are one of the SMARTEST internet marketing tools simply because they allow you to follow-up with your leads and send out more promotional offers automatically. You only write your messages once and then put them on the autoresponder sequences to be delivered at pre-determined intervals like 1, 2 or more days. You can even use autoresponders to build your own mailing lists of leads and customers. Instead of sending prospects to your main Web Site page, direct them to a Web Page where they can GET a FREE course by e-mail. Use this course to educate them and build a relationship with them, gain their trust. 9. Want to play with 'SPAM'? Don't do it if you are SMART. Search on your favorite search engine for "spam laws + email marketing" and you'll get a picture of what 'SPAM' is and how you can protect yourself! Make sure you read about the CAN-Spam law if you want to know how to legally send commercial emails. Also, don't forget about the FTC laws on e-mail marketing! 10. What ads are 'BEST'? If you want to sell something directly from your ad, try Solo Mailings (one e-mail sent to all subscribers with no other ads in competition!) If you want to TEST your ad or want to promote a FREE offer, try Classified, Top Sponsor or Bottom Ads. They are much cheaper than Solos and could bring 'POOR' results. If you invest in Solo Ads, make sure your ad copy is short and to the point, don't bore your prospect with long ad copy. About the Author Diane C. Hughes * ProBizTips.com |
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